>>> cosmax

Product Burberry Brit Perfume

Objective Sample Burberry's latest fragrance to their target consumer and support David Jones at point of purchase in each state. The campaign focused on key shopping precincts and high traffic affluent areas where the products target demographic frequented. The campaign attributed to an uplift in sales of Burberry Brit's two fragrances in department stores and retailers where activity was conducted.

>>> Guerlain

Product Mahora

Objective As a second phase integrated media launch, SCOOTER ADS were utilised to provide both brand exposure and product sampling.

execution For the three weekends leading up to Christmas, 4 Scooters covered seven major shopping centres handing out product samples to a select target audience.