>>> Kellogg's

Product ‘Be Natural’ Muesli Bars

Objective of Promotion
Generate awareness of the re-launch of Kellogg’s "Be Natural" Bars
Encourage trial of three product variants

Target
30 – 49 year males and females singles/couples without children
Impulse route snackers

Execution
4 scooters in Sydney, 4 in Melbourne and 4 in Gold Coast markets were employed to distribute 60,000 samples. Scooter Ads promotionally trained riders distributed on average 3500 "Be Natural" bars each day.