>>> CLIENT SHOWCASE: Communications
>>> 02
Product XDA II Pocket PC
Objective of Promotion Create awareness of 02's new XDA II Pocket PC and brand awareness of 02 in Australian marketplace
Target High end business people
ONLINE WIN CONSUMER PROMOTION
The campaign focused on Sydney and Melbourne CBD districts and involved a "win" consumer promotion to help the client gain a database of potential customersThe promotion received a substantial 35% redemption rate
From 3000 flyers distributed over 1000 people logged on to enter, providing O2 with a database of over 800 people to re-contact through direct mail, e-mail or SMS for future product communications
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